Resellers and Retailers are two distinct kinds of business models. While they both sell products however, the main difference is that a retailer operates an established brick-and-mortar store or online business, and sells directly to end users. A reseller, on the contrary, acts as a middleman and purchases stocks from wholesalers or retailers at a discount price to sell to consumers. Resellers can be businesses or individuals with a wide variety of industries.
To identify the most suitable reseller partners, you need to consider your market reach as well as product knowledge and strategic alignment. A good reseller partner has a presence within your target market as well as vast technical expertise, ensuring that they are able to represent your brand and products accurately. They are aware of your products and services, allowing them to create value added options such as bundling and customizations that improve the experience for customers.
Finding the right reseller is a great method to expand your business, whether you want to expand your reach or reach new customers. When you approach potential resellers, tailor your requests to highlight shared interests or mutual connections. This will help you stand apart from other outreach efforts and create a lasting relationship with them. LinkedIn communities and groups can be used to establish connections with potential partners in your industry. Don’t forget to keep track of your outreach, responses, and follow-up actions to stay on top of your efforts.